DRINK WISE
Beer belongs with food and company — not with competition. What follows is not about tolerance, it is about judgement. A minute of reading now is worth more than an explanation later. This notice applies to every Jianjiang Beer product: before buying or serving, confirm the drinker is of legal age, not taking medication and not driving.
Three things we say first
The more you drink, the slower you react to what is happening around you, and the more your judgement is affected. Physical skill and clear judgement matter most exactly when a situation turns risky — your decisions affect not only your own health and wellbeing, but also the safety of those around you.
Definitions vary, but binge or heavy episodic drinking generally means drinking a large amount of alcohol in a short time, leading to severe intoxication. It can have serious short-term effects on the drinker and on others, including health harm, accidents, impaired brain function, non-consensual sexual activity and, in some cases, death. Binge drinking is never a good decision.
How much and how fast you drink — and whether you eat — matters, at least in the short term. Whenever you are in doubt, stop drinking and wait until you are sure you are in control and can make sound decisions.
Swapping “one more beer” for “a glass of water first” is the simplest way to slow down.
Many people choose not to drink, for cultural, religious or personal reasons. That choice should always be respected. Avoid or limit alcohol in high-risk situations; do not drink when you are ill, feeling low, or when it does not feel right. If you cannot control your drinking, you should not drink at all.
Most countries set a minimum legal age for buying or drinking alcohol, or both. Purchase and consumption by minors is illegal and can harm a young person’s physical and mental development. Some places make exceptions for religious ceremonies or family gatherings; always understand and follow local law.
Even a small amount of alcohol can impair driving. The only safe advice is not to drink at all if you are driving.
Effects vary with food intake, fatigue, medication and the individual. Feeling sober is not the same as being fit to drive.
Alcohol affects both men and women trying to conceive. Couples planning a family should discuss drinking with their healthcare provider. Drinking during pregnancy may harm the fetus, and no safe level has been established — not drinking is the only correct choice. Alcohol during breastfeeding may also affect the infant; if you are pregnant or breastfeeding, discuss any drinking with your provider.
Not slogans — commitments we make publicly and accept scrutiny on.
